Service is provided quality from the retail outlet and includes how well the product works and is designed for. E.g. How waiters welcome you to their restaurant.
Convenience refers to how organised and readily available the good is, it can also refer to ordering online and deliveries. E.g. A consumer wouldn't prefer Kmart as the item isn't in stock while Big W has all the items the consumer want/need prepared.
Value of money is also a unique way of selling, as buyers would rather buy the cheapest/cheaper product, or when items are sold on "specials" also "good valued" items are chosen over other products, with being more durable and higher quality and differentiates being more popular and modern. E.g. Buying the brand "Wonder White" over the Woolworth Homebrand being better quality and taste better.
Social and ethical (status and fashion) mostly trigures teenagers, since the product is in style and popular. Brands (fashion labels) such as Nike, Adidas and GAP, would choose the type of footwear or clothing, are more expensive as these brands are well known and successful (even though other products are cheaper and even better or equal quality) E.g. Buying a Nike jumper (cost $50) than a $20 not well-known brand that is better quality. Older consumers are also materialisitic - expensive fashion labels such as Armani or Polo are popular representing a rich status, including a model of a car, to represent their economical status. E.g. BMW, Aston Martin and Ferrari.
Ethical and enviromental factors may be another issue to to enviromentally friendly consumers, may refer to the make-up of the product or tested on animals and clothes such made with animal fur (e.g. snake skin) . E.g. Free-ranged chicken over normal chicken, this refers to the free-ranged chicken walking freely around on the farm while normal chicken locked up and stuck in a cage (free-range could cost double the price of normal chicken).
Convenience refers to how organised and readily available the good is, it can also refer to ordering online and deliveries. E.g. A consumer wouldn't prefer Kmart as the item isn't in stock while Big W has all the items the consumer want/need prepared.
Value of money is also a unique way of selling, as buyers would rather buy the cheapest/cheaper product, or when items are sold on "specials" also "good valued" items are chosen over other products, with being more durable and higher quality and differentiates being more popular and modern. E.g. Buying the brand "Wonder White" over the Woolworth Homebrand being better quality and taste better.
Social and ethical (status and fashion) mostly trigures teenagers, since the product is in style and popular. Brands (fashion labels) such as Nike, Adidas and GAP, would choose the type of footwear or clothing, are more expensive as these brands are well known and successful (even though other products are cheaper and even better or equal quality) E.g. Buying a Nike jumper (cost $50) than a $20 not well-known brand that is better quality. Older consumers are also materialisitic - expensive fashion labels such as Armani or Polo are popular representing a rich status, including a model of a car, to represent their economical status. E.g. BMW, Aston Martin and Ferrari.
Ethical and enviromental factors may be another issue to to enviromentally friendly consumers, may refer to the make-up of the product or tested on animals and clothes such made with animal fur (e.g. snake skin) . E.g. Free-ranged chicken over normal chicken, this refers to the free-ranged chicken walking freely around on the farm while normal chicken locked up and stuck in a cage (free-range could cost double the price of normal chicken).