Appyling Selling Techniques & Developing and Implementing Selling Techniques
Selling a product requires some marketing skills, which a company will develop to try to sell their product. A selling technique is aimed at target markets (consumers who are willing/more likely to purchase this product), a vareity of selling techniques will be established when selling, including these techniques:
-Brand name, logo and packaging - Design, colour and images, eye-catching and appealing to the consumer
-Advertising - Can be done in many ways such as television, magazine, surveys, etc.
-Special promotions - Sales 'on special' or special promotions such as "20% off"
-Personal selling - similar to direct marketing, requires a more private way to advertise. e.g. personal phone, email or door-to-door sales
-Publicity - is a very dodgy and risky way to sell, the product can be advertised subliminally and done for free.
There also alternative methods to sell and promote, like goods sold in a shop can be layed out at eye level to children to reach this is effective and can eye-catching. Displaying and the shops reputation is persuasive to the consumer like the shop being roomy, radiant and well-lit. E.g. painting the room yellow to give a warm feeling. Music is also utilisied to create a welcoming atmosphere, clothes shops will appeal youth with pop music and create a very loose and relax atmosphere to let them choose while bookshops use a very classical as people would prefer it to be quite. Positioning an item is another selling technique, positioning an item for children is in reach for them and is more likely to persuade their parents to buy it and having an item on sale at eye level will be eye-catching.
-Brand name, logo and packaging - Design, colour and images, eye-catching and appealing to the consumer
-Advertising - Can be done in many ways such as television, magazine, surveys, etc.
-Special promotions - Sales 'on special' or special promotions such as "20% off"
-Personal selling - similar to direct marketing, requires a more private way to advertise. e.g. personal phone, email or door-to-door sales
-Publicity - is a very dodgy and risky way to sell, the product can be advertised subliminally and done for free.
There also alternative methods to sell and promote, like goods sold in a shop can be layed out at eye level to children to reach this is effective and can eye-catching. Displaying and the shops reputation is persuasive to the consumer like the shop being roomy, radiant and well-lit. E.g. painting the room yellow to give a warm feeling. Music is also utilisied to create a welcoming atmosphere, clothes shops will appeal youth with pop music and create a very loose and relax atmosphere to let them choose while bookshops use a very classical as people would prefer it to be quite. Positioning an item is another selling technique, positioning an item for children is in reach for them and is more likely to persuade their parents to buy it and having an item on sale at eye level will be eye-catching.