Legal and ethical issues associated with product promotion strategies
People criticise advertising because it can have a major effect on lives. Advertising to every day on television, radio and the Internet; in cinemas, newspapers and magazines; and on billboards and buses. People believe that advertisements brainwash to buy things we don't need. Promotion uses sexes to sell or aim at groups in society.This includes the banning of promotions for types of products, example cigarettes are only allowed to advertise their cigarettes for a period of time for their product commercials. This checking is called self-regulations and is done by the Australian Association of National Advertisers, the government and Advertising Standards Bureau , which is the industry that handles consumer complaints and disputes between advertisers. It may include these compliants:
-discrimination (race, nationality, sex, age, sexual preference, religion, disability or political belief)
-violence
-language
-portrayal of sex, sexualiy or nudity
-health and safely-alarm
The Australian Association sees if an advertisement is inappropriate, the company will most likely agree to withdraw or change the ad. If the company does not, it risks being reported to government or media bodies, which may be penalised on the particular company. Complaints can also come directly from consumers or groups who are offended. There have been where large companies have been forced to withdraw promotional material following a (negative, or adverse, public response),Unethical promotional strategies, dliberately misleading advertising is illegal there are a number of ways that consumers can be influenced unfairly, etc. For example, be persuaded to buy goods and services they neither need nor can afford.
-discrimination (race, nationality, sex, age, sexual preference, religion, disability or political belief)
-violence
-language
-portrayal of sex, sexualiy or nudity
-health and safely-alarm
The Australian Association sees if an advertisement is inappropriate, the company will most likely agree to withdraw or change the ad. If the company does not, it risks being reported to government or media bodies, which may be penalised on the particular company. Complaints can also come directly from consumers or groups who are offended. There have been where large companies have been forced to withdraw promotional material following a (negative, or adverse, public response),Unethical promotional strategies, dliberately misleading advertising is illegal there are a number of ways that consumers can be influenced unfairly, etc. For example, be persuaded to buy goods and services they neither need nor can afford.